Friday, December 21, 2007

Wal-Mart to run advocacy group for Wal-Mart

One of the battle groups in Wal-Mart's two-year-old public relations war with labor unions is about to undergo a change.

Wal-Mart Stores Inc. said Thursday it will take over the advocacy group Working Families for Wal-Mart, which was created and run by its public relations firm to counter political-style campaigns against the retailer started in 2005 by two large unions.

Wal-Mart spokesman David Tovar said the Bentonville, Ark.-based company will retool the group and its Web site as a platform for employees and consumers to speak out in favor of the world's largest retailer, rather than the outside supporters it has featured so far.

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