Wednesday, December 19, 2007

IAC in Web video deal with Brightcove

Internet conglomerate IAC/Interactive Corp (IACI.O: Quote, Profile, Research) has signed an agreement with online video syndication service Brightcove Inc to create and distribute video on the Web for IAC's brands, the companies said on Wednesday.

Under the agreement, any IAC business will be able to use Brightcove to publish video content to their Web sites, manage the syndication of the video and integrate advertising with it.

"By making this platform available across IAC we can continue to deepen engagement with our online audiences, expand the reach of our brands, and open powerful new revenue streams through online video advertising across our sites," IAC chief executive Barry Diller said in a statement.

Ticketmaster, Citysearch and 23/6 are the first among the IAC businesses to use the service, the companies said. IAC is home to more than 60 Internet brands from search site to dating service

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